When it comes to Customer Service, honesty is the best policy – Oh, and maybe monitor the computer generated responses.

ASOS the online fashion business has managed to become the butt of a joke of its own making. When a customer, frustrated by failure by the company to effectively deal with a lost return, took to their Facebook page to try to get things resolved the ensuing thread became a self perpetuating joke – at their expense.

The full story can be read at Mumbrella – the story headline “Making an ASOS of yourself” is pretty accurate.

So, if you are using computer generated responses as part of you CRM it might be a god idea to have a real person keep an eye on things.

Read the story and enjoy. Oh, and make sure it’s not you that’s the subject of a similar story.

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Making an ASOS of your customer service