ANTaR to Celebrate 20 years

Since 1997 ANTaR have assiduously worked with their supporters and donors to fight for Justice, Rights and Respect for Australia’s first people. Starting out as Australians for Native Title and Reconciliation (from where the acronym which became their name came) they launched the Sea of Hands campaign in 1997, an innovative and interactive means by…

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Poorly structured loyalty program defeats its purpose

Today marks six months since Woolworths made one of the poorest decisions in Australian loyalty marketing history by ditching its Everyday Rewards scheme. The disastrous move to near-impossible-to-acquire Woolworths Dollars has removed many of the incentives for customers to spend more – and left them with virtually no reason to share their data with the supermarket.…

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Goodminton – Logo Design

Today we delivered a new logo design for our UK-based client Goodminton. Makers of documentaries on a wide range of interesting subjects, Goodminton approached Fluid Marketing to create a new logo design that would work on both film/screen and in print (posters, DVD packaging, stationery). Fluid collaborated with Ignite77 on this design. Fluid and Ignite77 have…

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Nikki Stevens Designs – Website Relaunch

Our lovely client Nikki Stevens Designs of Balmain has today relaunched her website to much fanfare. Fluid Marketing came riding to the rescue when Nikki was setting up the retail outlet at Balmain when an other supplier was being awkward (to say the least). Fluid jumped into the breach and arranged production and installation of…

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2016 off and running

The year has started with a rush of new work for a swag of our clients. Following the successful delivery of the Fluke Australia Test Tools Catalogue, we are now engaged in the distribution of the catalogues to the company’s distributor network along with a range of Summer Specials to end the season. We are…

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Fluke Australia 2016 Test Tools Catalogue

Another successfully managed print project for our client Fluke Australia. 164 page product catalogue produced in full colour, on time and on budget. Fluid Marketing has extensive experience in planning, managing and delivering print projects of this scale and larger. Why struggle with trying to understand print industry jargon only to get blind sided by that…

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Spaces – The Final Frontier? Kerning the key to clear communications.

The need to ensure correct kerning in all your communications cannot be understated. The need for vigilance in this area when it comes to signage is even greater – after all this is the first impression people get of your business. If there is a “fail” in the way you present and promote your business…

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Diversional Therapy Australia – Conference 2015

Diversional Therapy Australia has again chosen Fluid Marketing to handle all design, print management, sourcing and supply for their annual National Conference. This year’s conference had the theme “Wellness Through Leisure”. This campaign allowed us to continue the development of the Association’s brand identity and enabled us to move up to campaign specific logo device development…

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Fluid Marketing working with ANTaR

This year, Fluid Marketing has been working more closely than ever before with ANTaR. ANTaR is a not-for-profit organisation that drives advocacy and campaign work in solidarity with Aboriginal and Torres Strait Islander peoples’ fight for rights, respect and better health/wellbeing outcomes. On top of the donation appeal campaign management work we regularly undertake, this year we have been…

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