ASOS the online fashion business has managed to become the butt of a joke of its own making. When a customer, frustrated by failure by the company to effectively deal with a lost return, took to their Facebook page to try to get things resolved the ensuing thread became a self perpetuating joke – at their expense.
The full story can be read at Mumbrella – the story headline “Making an ASOS of yourself” is pretty accurate.
So, if you are using computer generated responses as part of you CRM it might be a god idea to have a real person keep an eye on things.
Read the story and enjoy. Oh, and make sure it’s not you that’s the subject of a similar story.