Diversional Therapy Australia has again chosen Fluid Marketing to handle all design, print management, sourcing and supply for their annual National Conference.
This year's conference had the theme "Wellness Through Leisure". This campaign allowed us to continue the development of the Association's brand identity and enabled us to move up to campaign specific logo device development and move away from the use of the corporate logo as the key device.
The corporate logo has now achieved a level of market maturity which demanded that we create associated logo devices for campaigns which nod to the corporate logo while being distinct in their own right.
Over the course of the last 18 months Fluid Marketing, in partnership with MerlinFX, has delivered the Association's new website and developed the online newsletter system and practitioner forums. This has delivered significant cost savings to DTA as well as migrating their audience to the new site and bringing about further cross pollination and collaboration via the forums. The capacity for the membership to now book for conferences and workshops online has alleviated some of the administrative pressures on the National office staff.