ANTaR to Celebrate 20 years
Since 1997 ANTaR have assiduously worked with their supporters and donors to fight for Justice, Rights and Respect for Australia’s first people. Starting out as Australians for Native Title and Reconciliation (from where the acronym which became their name came) they launched the Sea of Hands campaign in 1997, an innovative and interactive means by…
Read MoreANTaR Annual Report Caps Another Solid Year
Another solid year of working with ANTaR resulted in strong returns from the donor solicitation mailings and was capped off with he design and print of the Annual Report
Read MoreNancy Sinatra Lee Hazlewood Experience 2017 “A Very Good Year”
It has been a Very Good Year for Nancy Sinatra Lee Hazlewood Experience – stepping out and taking their fabulous show to new towns and cities. In 2017 we have been busy promoting the shows by Nancy Sinatra Lee Hazlewood Experience as they spread their wings and explore the world outside of the Inner West…
Read MoreWhen it comes to Customer Service, honesty is the best policy – Oh, and maybe monitor the computer generated responses.
ASOS the online fashion business has managed to become the butt of a joke of its own making. When a customer, frustrated by failure by the company to effectively deal with a lost return, took to their Facebook page to try to get things resolved the ensuing thread became a self perpetuating joke – at…
Read MorePoorly structured loyalty program defeats its purpose
Today marks six months since Woolworths made one of the poorest decisions in Australian loyalty marketing history by ditching its Everyday Rewards scheme. The disastrous move to near-impossible-to-acquire Woolworths Dollars has removed many of the incentives for customers to spend more – and left them with virtually no reason to share their data with the supermarket.…
Read MoreGoodminton – Logo Design
Today we delivered a new logo design for our UK-based client Goodminton. Makers of documentaries on a wide range of interesting subjects, Goodminton approached Fluid Marketing to create a new logo design that would work on both film/screen and in print (posters, DVD packaging, stationery). Fluid collaborated with Ignite77 on this design. Fluid and Ignite77 have…
Read MoreNikki Stevens Designs – Website Relaunch
Our lovely client Nikki Stevens Designs of Balmain has today relaunched her website to much fanfare. Fluid Marketing came riding to the rescue when Nikki was setting up the retail outlet at Balmain when an other supplier was being awkward (to say the least). Fluid jumped into the breach and arranged production and installation of…
Read More2016 off and running
The year has started with a rush of new work for a swag of our clients. Following the successful delivery of the Fluke Australia Test Tools Catalogue, we are now engaged in the distribution of the catalogues to the company’s distributor network along with a range of Summer Specials to end the season. We are…
Read MoreFluke Australia 2016 Test Tools Catalogue
Another successfully managed print project for our client Fluke Australia. 164 page product catalogue produced in full colour, on time and on budget. Fluid Marketing has extensive experience in planning, managing and delivering print projects of this scale and larger. Why struggle with trying to understand print industry jargon only to get blind sided by that…
Read MoreSpaces – The Final Frontier? Kerning the key to clear communications.
The need to ensure correct kerning in all your communications cannot be understated. The need for vigilance in this area when it comes to signage is even greater – after all this is the first impression people get of your business. If there is a “fail” in the way you present and promote your business…
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