The need to ensure correct kerning in all your communications cannot be understated. The need for vigilance in this area when it comes to signage is even greater – after all this is the first impression people get of your business. If there is a “fail” in the way you present and promote your business this can deter potential customers who may get the impression you lack attention to detail.
Ever wondered why good designers focus so much on kerning, i.e. adjusting the spacing between characters in a piece of text?
These 15 epic images show you why letter-spacing is important not just in logos and graphic design, but also in everyday handwriting.
These examples graphically depict the errors that can befall those that don’t pay close attention to this detail.